Technical SEO is a key element that significantly impacts a website’s ranking on search results. However, many website owners make technical errors that negatively affect their performance despite their importance. This article will discuss some of the most common mistakes in technical SEO and how to correct them effectively. The goal is to help website owners understand these mistakes and provide practical solutions for improving their search engine performance.

Technical SEO
Website
SEO

Slow Website Loading Speed

The Mistake
One of the biggest technical issues that can significantly affect a website’s ranking is page load speed. In today’s fast-paced internet environment, users won’t tolerate websites that take too long to load. Search engines like Google take website speed into account when evaluating sites.

The Solution

• Optimize Images: Compress images without compromising quality.
• Use Caching: Enable caching for pages to reduce loading times.
• Minimize Code: Reducing the size of website code can greatly enhance website speed.
• Use a Content Delivery Network: CDNs help distribute content faster to users across different locations.

Mobile Compatibility Issues

The Mistake
Today, mobile internet usage is more prevalent than desktop use. If a website isn’t optimized for mobile devices, it leads to poor user experience, which in turn results in lower rankings on search results.

Technical SEO
Website
SEO

The Solution

• Responsive Design: Ensure the website is responsive, adapting to all screen sizes—whether it’s a computer, mobile, or tablet.
• Mobile Compatibility Test: Use a mobile-friendly test tool to check if your site is compatible with mobile devices.
• Improve Mobile Speed: It’s crucial to optimize load times for mobile users as this is a key factor in user experience.

Crawl and Indexing Problems

Website
SEO

The Mistake
If search engines can’t crawl a website’s pages, they won’t be indexed. This means those pages won’t show up in search results, no matter how good the content is.

The Solution

• Review Crawl Instructions: Ensure your robot.txt file doesn’t block search engines from crawling over important pages.
• Fix Broken Links: Periodically check the site for broken links, as they can hinder search engines from crawling correctly.
• Use Google Search Console: This tool helps you identify if search engines face any crawling issues on your site.

Incorrect Internal Linking

The Mistake
Internal links are an essential part of SEO. Sometimes, internal links are not used correctly, either by not guiding users or search engines to important content.

The Solution

• Ensure Correct Internal Links: Double-check that all internal links point to valid, important pages with no broken or ineffective links.
• Use Descriptive Anchor Text: When linking pages, use descriptive anchor text that helps search engines understand the content better.
• Link Related Articles: Naturally link articles on similar topics to improve content flow.

Unstructured Data Issues

The Mistake
Failing to use structured data can prevent a website from benefiting from special search features, like rich snippets, which can improve its visibility in search results.

Technical SEO
Website
SEO

The Solution

• Use Structured Data: Add structured data to your site’s pages to enhance indexing by search engines.
• Test Structured Data: Use structured data testing tools to ensure it’s correctly implemented.
• Customize Data Based on Content: Structure your data according to the content type, such as articles, products, reviews, or events.

Canonical Link Issues

The Mistake
Canonical links help search engines determine the original version of pages with duplicate content. If these links aren’t used properly, search engines may treat duplicate pages as unwanted content.

Website
SEO

      The Solution

• Use Canonical Links: Add canonical tags to all pages containing duplicate content.
• Ensure Every Duplicate Has a Canonical Link: Every duplicated page should have a canonical tag directing search engines to the original version.

Failure to Secure the Website with HTTPS

The Mistake
Website security is often overlooked, but search engines now consider it a critical factor in determining rankings. Sites that don’t use HTTPS are seen as less secure and, therefore, ranked lower.

       The Solution

• Activate HTTPS: Switch from HTTP to HTTPS by obtaining an SSL certificate.
• Ensure All Pages Use HTTPS: Make sure every page on the site is protected with HTTPS.
• Redirect Old Links to HTTPS: Redirect all old HTTP links to HTTPS using permanent redirects.

Technical SEO errors have a major impact on a website’s ranking in search engine results, leading to reduced visibility and fewer visitors. By fixing these issues and continuously improving technical aspects, a website can achieve better search engine rankings. Remember, technical SEO isn’t a one-time fix—it’s an ongoing process that requires regular monitoring and adjustments. By following the tips and guidelines outlined in this article, you’ll be better equipped to improve your website’s ranking and drive more traffic to your pages.

Technical SEO
Website
SEO

If you’re facing difficulties implementing these changes or want to benefit from specialized SEO services for your site, feel free to contact Boost and Rank. We are here to help you achieve tangible results and improve your site’s search engine visibility.

Contact us today to start boosting your website’s performance online.